Apple – The Ultimate MISOGI Company

When Steve Jobs gave his speech at Stanford’s Commencement in 2005, it sent chills down my spine.

Do what you love.

Don’t let others talk you out of it.

Find your passion.

He did.

When Jobs dropped out of college and took an audited calligraphy course, he didn’t even know he would be on his way to his first MISOGI, creating fonts for computers.

That was only the beginning.

Now we have an entire life on our phone.

He disrupted the music industry.

He changed animated films.

He reinvented the way we communicate.

And now, with the soon to be released IPhone X, we can just look at it and it will know.

Screen Shot 2017-10-27 at 11.02.21 AM

iPhone X

Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.

More than a 50% chance of failure?

In everything he did.

As a CEO, if Apple doesn’t inspire your company to


Then I don’t know if you ever will.

Take a risk.

Get outside your comfort zone.

Be a MISOGI, like Apple.



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